He will direct the product brand management, corporate communication, product innovation, R&D and trade marketing areas
The Amadori Group announces the appointment of Matteo Conti as new strategic marketing director. Starting from 1 September, he will be part of the management with the aim of leading the market strategy of the Group, the sixth agri-food company in Italy, an integral part of the substantial investment plan of 400 million euros over the next 5 years.
Conti, 46, has a long and prestigious experience in the food sector: in fact, he carried out his entire professional career in the Ferrero Group, where he worked up to cover the position of European marketing director of Nutella and Ferrero snacks at the headquarters of the company in Luxembourg.
"We are pleased to have on board an executive with a very high profile international experience in one of the most innovative food sectors, who shares Amadori's vision and who will contribute significantly to the development of the growth plan successfully launched in the recent years - comments Francesco Berti, CEO of Amadori S.p.A-. This appointment fully represents the spirit and strategy of the Group, which is increasingly focused on innovation and consolidation of its expertise in the field of white, green and pink proteins ".
The newly elected will direct the product brand management, corporate communication, product innovation, R&D and trade marketing areas, reporting directly to CEO Berti.
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Cesena, FC, Italy, 08/30/2022 14:43
EFA News - European Food Agency
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