In 2023, meat and wine will not be excluded from promotion activities for agricultural products financed by the European Commission
In 2023, meat and wine will not be excluded from the promotion of agricultural products funded by the European Commission.
"The Commission has eliminated meat and wine from the list of foods deemed harmful to health". This is the declaration of Francesco Lollobrigida, Minister of Agriculture, Food Sovereignty and Forests, regarding a turning point not denied, but specified by the European Commission itself according to Euractiv reports.
After the Minister's press release, several Italian media reported that the European Commission would have decided to remove meat and wine from the list of foods considered harmful to health. Staying on the list would have meant that they would not be allowed to be promoted under next year's EU agricultural support programme.
Minister Lollobrigida spoke of "very important news for the whole nation". In the same press release, the Minister also added that he had obtained "another two million euros for geographical indications".
Contacted by Euractiv, a spokesman for the Commission said that "the procedure for the adoption of the work program for 2023 is underway". The meeting of the committee with the representatives of the Member States authorized the Commission to adopt the program proposal on its own.
According to reports from Euractiv, the draft the Commission is working on - which has yet to be adopted - does not include meat and wine in the list of foods that are not eligible to obtain funding for the promotion programme.
In 2022, the European Commission has allocated €186 million to finance promotion activities for European agri-food products inside and outside the EU.
The 2022 Work Program focused on campaigns in line with the ambitions of the European Green Deal, supporting the objectives outlined in the Farm to Fork Strategy, the European Plan against Cancer, the Action Plan EU for organic farming
and the Communication on the European Citizens' Initiative "End the cage age". The campaigns aimed to highlight the high safety standards of EU agri-food products, as well as the diverse and traditional range of products supported by EU quality schemes.
The campaigns are aimed at the internal market and third countries. The latter focused on markets with high growth potential, such as Japan, South Korea, Canada and Mexico.
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