On October 26th in Milan, 20 food bloggers and influencers gathered around the renowned Sonia Peronaci to watch a cooking show dedicated to French beef. The objective was to enhance the supply chain and quality of French beef, in a convivial atmosphere. There were numerous interactions, demonstrating a strong interest on the part of the participants, who particularly appreciated and were able to recognize the flavor and tenderness of the meat. Throughout the morning, participants posted a series of contents on social networks in order to share their experience and promote the diversity and quality of French products to the general Italian public.
The event was organized in collaboration with the French potato supply chain and the French Ministry of Agriculture, as part of the international “Taste France” activities.