Gruppo Felsineo signs a cooperation agreement with nutritionist and science populariser Iader Fabbri
The nutritionist biologist will work alongside the company, starting 1 December, in a multi-year consultancy project aimed at developing strategies and initiatives to enhance the health and distinctive aspects of the Group’s references
13, Nov 2023
An agreement in the name of health and well-being. Gruppo Felsineo has launched an important collaboration with the well-known nutritionist Iader Fabbri. The objective behind the initiative is the desire to activate a strategic path that places the themes of psycho-physical wellbeing, also linked to the adoption of healthy and balanced eating styles, at the centre of the Bologna-based company’s initiatives.
Iader Fabbri, who already collaborates with numerous Olympic athletes and sports world champions in various disciplines, has also been selected as Gruppo Felsineo’s brand ambassador, thus making a direct contribution to the activities of promoting and disseminating an approach to nutrition centred on the correct balance between nutritional aspects, personal health and sustainability.
«Counting on the contribution of an authoritative and well-prepared nutritionist and scientific communicator such as Iader Fabbri is undoubtedly a fundamental step in the path that our Group has been pursuing for some years now» adds Andrea Righi, Corporate Director Gruppo Felsineo. «In fact, one of our missions is to present consumers with an offer of products, both traditional and veg, that help them make the best choices every day to define varied and nutritionally balanced diets. We are confident that the collaboration with Iader Fabbri will be an accelerator in positioning the philosophy that guides the development of our food proposal».