Tuscan PDO Ham flies to Toronto with Tuscan Pecorino, Finocchiona and Tuscan Olive Oil
On 15 and 17 November, it will be the protagonist of two events in Toronto on the occasion of the 8th Week of Italian Cuisine in the World
13, Nov 2023
The Consortium of Prosciutto Toscano DOP flies to Canada, where on 15 and 17 November it will be the protagonist of two events in Toronto on the occasion of the 8th Week of Italian Cuisine in the World, an annual thematic event dedicated to the promotion of quality Italian cuisine and agri-food products, which this year will be celebrated from 13 to 19 November.
Canada is the second largest non-EU market for Prosciutto Toscano PDO. An important market that has seen a growth of 14% in the last 3 years. Let us recall that, overall, the consumer turnover of Prosciutto Toscano in 2022 was close to 75 million euro. The export share of Prosciutto Toscano PDO represents 15% of the sector's consumer turnover, divided geographically 70% EU area and 30% non-EU area.
The participation of Prosciutto Toscano DOP in the two events scheduled in Canada is developed in collaboration with the Region of Tuscany and sees the Consortium playing a leading role alongside three other excellent products of the territory: Pecorino Toscano DOP, Finocchiona IGP and Olio Toscano IGP.