The European Commission has granted Protected Geographical Indication (PGI) status to Irish Grass fed Beef, due to its unique characteristics and geographical origin
Appreciated worldwide, Irish pasture-raised beef has recently been granted Protected Geographical Indication (PGI) status by the European Union.
The title is granted by the European Commission specifically to products that have an intrinsic link between the qualities or characteristics of the product and the geographical origin of a specific area of the EU. In the case of Irish beef, this award recognises the expertise of local family farms and the contribution of Ireland's lush pastures to the production of exceptional beef with a unique taste and texture.
The granting of a PGI standard for Ireland is directly linked to Ireland's Grass Fed Standard, launched in 2020 by Bord Bia, the Emerald Isle's government body for the promotion of food and drink, and Teagasc, Ireland's Agriculture and Food Development Authority, which provides assurance and independent verification of this unique claim. Ireland's Grass Fed Standard is a system for quantifying the volume of grass consumed by beef cattle, using data collected during on-farm audits as part of Bord Bia's national Sustainable Beef and Lamb Assurance Scheme (SBLAS).
www.irishbeef.it
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out