This is the first restaurant chain in the association that wants to bring together all players in the food industry
The agricultural world represented by Coldiretti, industry with about fifty companies, large-scale retail trade with Conad and Carrefour, finance with Intesa Sanpaolo and Cdp, and now also chain restaurants: the parterre of members of Filiera Italia, the foundation set up to promote Italian agri-foodstuffs by bringing together all the players in the chain, has been enriched with the accession of McDonald's.
The American multinational has for some time now been on a path of 'Italianisation' thanks to a strategic partnership with Coldiretti and a supply chain 85% of which is made up of Italian companies from which around 100,000 tonnes of products are purchased every year for an investment of almost 240 million euro.
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EFA News - European Food Agency
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