New image for C&P: the company that serves the big names in the food industry embarks on a new phase of development with a new logo and website
Restyling by Blulab
01, Feb 2023
C&P, a company specialized for over 25 years in the cleaning and sanitization of industrial plants, supplier of the most important and prestigious national food & beverage companies, starts 2023 with a new corporate image, logo and website.
An image restyling operation that crowns an important phase of growth of the company, which has doubled its turnover in the last two years (over 16 million in 2022), but above all in view of the important diversification process in course.
The renewal of the image was carried out by Blulab, a digital transformation company from Alba, which has been involved in communication for over 20 years, collaborating with important names in Italian Food&Wine.
The restyling responds to the expansion and diversification of the services offered by C&P for the food industry. The historic core business of cleaning and protection (hence the name C&P) is now joined by three new business units: C&P MES (maintenance engineering service); C&P SECURITY (industrial security service); C&P MANPOWER (facility for food industry). The company becomes a Group, an evolution that responds to the very need of customers who, satisfied with the quality of the service offered for the cleaning and sanitizing part, also intended to entrust C&P with the performance of other strategic activities. This new identity required an image-level intervention that would allow C&P to best express its potential and that would represent the identity and values of a company that has grown rapidly in just a few years, always keeping firm the its roots in Chieri (Turin).
The restyling started from the company logo, which was supposed to represent the Group nature of the company. The ampersand that united the C and the P in the historical name has become the main logotype, a sign of union between the various business units. The payoff "services for food industry" has been added to the "C&P Group" brand. The institutional logo is gray and comes in different colors for each of the four current business divisions.
The website was also developed from this approach. A section of the site has been dedicated to each business unit, with its respective colour, which tells the story of the company's approach, services and application sectors.