Grazing beef towards capital increase
Pascol, an innovative supply chain for the scalable production of pasture-raised beef, launches the second equity crowdfunding campaign on Mamacrowd on 10 March to enhance the commercial channel, improve supply chain processes, develop consultancy for farms and deliver more effectively its original value proposition in the market with the aim of reaching breakeven on a monthly basis by the end of 2023.
Founded in 2019 by two university students, Federico Romeri and Nicolò Lenoci, just two years later Pascol raised over 2 million euros on the market, 800,000 of which thanks to the first campaign on Mamacrowd, the main Italian equity crowdfunding platform, which saw the participation of institutional investors such as ALIcrowd 1 (Azimut) and Italian television networks (Mediaset), reaching the maximum objective in just 7 days.
With the funds raised, Pascol has strengthened its position on the B2B market, managing to enter as a supplier in 250 physical points of sale of some of the main Italian large-scale distribution, as well as in the Ho.Re.Ca. market. and on normal trade, structuring partnerships with various distributors including Deliveristo and Soplaya. Important marketing campaigns were also carried out, including a substantial television flight on the Mediaset networks, a Cinema campaign which involved all the rooms of the RAI circuit and participation as the official supplier of meat in the twelfth season of Masterchef Italia.
“Almost 2 years after the first successful campaign - announces Federico Romeri, Founder and CEO of Pascol - we are launching a new collection with more ambitious and stronger objectives than the results achieved in these three years of activity in which we have selected over 100 farms in 10 Italian regions by structuring a streamlined and decentralized supply chain capable of bringing a niche product to the market with industrial volumes, reaching thousands of customers throughout the territory, both private and business. We hope that once again investors will believe in our project and contribute to revolutionizing the sector with us".
In a market where 85% of the meat consumed comes from intensive farms and over 90% is sold without a brand, Pascol stands out strongly from the competition. The supply chain he created economically enhances small farms integrated into the territory, generating benefits for local communities. In addition, the internal production specification, deposited with the Ministry of Agriculture, guarantees animal welfare conditions, regenerative agriculture practices and a genuine, quality product. All combined with the ability to supply leading distributors such as Coop and Conad on a continuous and structured basis. The consumer who chooses Pascol, in addition to eating a healthy product, contributes to financing a business model that creates positive impacts for the environment, society, territories and local communities. Pascol has in fact recently obtained the B Corp certification, an international recognition that identifies economic organizations that, in addition to the right profit, respect high standards of environmental protection and social equity.
To discover Pascol's campaign on Mamacrowd, click HERE https://mamacrowd.com/it/project/pascol-2
www.pascol.it
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