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Roadhouse on air with new 'Gusto Argentino' spot

The new 'limited edition' menu will be available until 31 March

27, Feb 2023

The new Roadhouse spot "Gusto Argentino" is on air starting from 24 February with important planning on the Mediaset television networks and on the main Mediamond sites.
The commercial is linked to the launch of the new "limited edition" menu inspired by Argentinian tastes and flavors which will be available in all Roadhouse restaurants until March 31st.
Three specialties to be tasted: the empanadas, the chimichurri steak and, for dessert, the tostada with dulce de leche.

The absolute star of the commercial and of the Gusto Argentino menu is the chimichurri steak, a sandwich that brings the most loved combination of Argentine grill masters to Italy: beef and chimichurri sauce.
The launch of the chimichurri steak enriches the "BUNMEAT" offer, the famous "sandwiches with meat" for which Roadhouse has become a point of reference for many lovers of grilled meat who find special and very tasty recipes.

Roadhouse Spa is a Cremonini Group company that manages casual dining restaurant brands distributed in 15 Italian regions: the best known is Roadhouse Restaurant which has 171 venues in Italy, followed by Calavera Restaurant (20 restaurants), Billy Tacos (62 venues), Smokery (4 rooms). Roadhouse restaurants serve over 11 million customers each year, there are 2,000,000 Loyalty Club members and the company employs 3,600 people.

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