France has notified the European Union of the draft national decree to ban the use of certain names used for meat, for products based on vegetable proteins, such as fillet, sirloin, ribeye, loin, steak, escalope, grilled meat, ribs, ham and more
France has notified the European Union of the draft national decree to ban the use of certain names used for meat, for products based on vegetable proteins, such as fillet, sirloin, ribeye, loin, steak, escalope, grilled meat, ribs, ham and more. Coldiretti made this known by underlining that the new legislation has a similar objective to that indicated by the Italian bill on the production and marketing in Italy of synthetic food and feed which also prohibits the use of names that refer to meat and to its derivatives for processed products which instead contain exclusively vegetable proteins, already approved by the Senate.
We need a national standard - claims Coldiretti - to definitively clarify veggie burgers and other products that improperly exploit names such as mortadella, sausage or hamburger to avoid deception to the detriment of 93% of consumers in Italy who do not follow a vegetarian diet or vegan. It is necessary to clarify - states Coldiretti - a devious communication strategy with which the notoriety and tradition of the most successful denominations of the traditional Italian breeding chain is deliberately taken advantage of to attract the attention of consumers and lead them to think that these products are substitutes, in terms of taste and nutritional values, of meat and meat-based products".
Allowing vegetable mixes to use the denomination of meat often means favoring – underlines Coldiretti – ultra-processed products with ingredients resulting from very advanced production processes of which, moreover, the origin of the raw material is not even known given that the The European Union imports millions of tonnes of plant raw material from all over the world every year.
Furthermore, supporting the need for a national regulation on the matter is the fact that the European Court of Justice - concludes Coldiretti - has already ruled in the past on the fact that "purely vegetable products cannot, in principle, be marketed with names, such as 'milk', 'milk cream' or 'cream', 'butter', 'cheese' and 'yoghurt', which Union law reserves for products of animal origin" even if "such names are completed by explanatory or descriptive indications indicating the plant origin of the product in question". With the sole exception of traditional Italian almond milk.
Coldiretti
https://www.coldiretti.it/
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