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Vitellone Bianco dell'Appennino Centrale PGI: 308 more head in 2023

The supply chain has 997 butcher shops, 77 slaughterhouses and 123 cutting plants

26, Jan 2024

The Vitellone Bianco dell'Appennino Centrale PGI holds up against the difficulties linked to the increase in production costs, the decrease in consumer purchasing power and the competition from meat from conventional supply chains at lower prices. This is what emerges from the data relating to 2023 recorded by the Protection Consortium, which speak of 18,619 certified cattle, with an increase compared to the 18,311 in 2022, which also represents the highest figure in the last eight years. The increase is entirely due to the increase in Chianina breed animals (approximately +500 animals). Today the Vitellone Bianco dell'Appennino Centrale PGI supply chain is represented by 3,134 farms (located in the area between Emilia-Romagna, Tuscany, Umbria, Lazio, Marche, Campania, Abruzzo and Molise), 997 butchers, 77 slaughterhouses and 123 laboratories of sectioning.

“The positive trend of the Vitellone Bianco dell'Appennino Centrale IGP certification", states the director of the Protection Consortium Andrea Petrini, "indicates a stable supply chain in the face of the great difficulties that are affecting our sector on multiple fronts. In particular, our farmers are facing increasingly higher production costs which are not compensated by an equal increase in the selling price. Added to this is the current economic crisis, with a consequent lower purchasing power which 'rewards' the supply chains of 'conventional' products to the detriment of PDO and PGI certified supply chains".

“Despite this", adds Petrini, "the continued demand for this meat on the market consolidates the attention towards a product in which the close link between quality and territoriality has represented for over 25 years the key element for the protection and valorisation of three typical breeds of the Central Apennines - Chianina, Marchigiana and Romagnola - and is synonymous with quality and guarantee for the entire supply chain, from farmers to consumers. Furthermore, there is a constant increase in the authorizations issued by the Consortium for the use of the denomination on processed products, such as ragù, hamburgers, cured meats, stuffed pasta, and on those ready to cook, which today absorb an important portion of the certified Vitellone Bianco product of the 'Central Apennines PGI”.

“All that glitters is not gold – Petrini continues –. 2023 was a particularly difficult year for the Chianina and for the breeders of this breed. The high market value of the Chianina in the 'pre-crisis' period has led to an increase in the size of the breed in the last two years with a consequent increase in animals in the stable ready for slaughter. A part of these were absorbed by the Central Apennines White Veal supply chain while others, which left this supply chain without finding an equivalent position on the market, favored a decrease in the selling price with a consequent drop in the market value, both stall calves and certified calves Vitellone Bianco dell'Appennino Centrale”.

lml - 37738
San Martino In Campo, PG, Italy, 01/25/2024 1.42pm
EFA News - European Food Agency

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