A wine to read or a book to taste? Both with one “Librottiglia”
Conceived and realised by the agency Reverse Innovation together with the Matteo Correggia winery, Librottiglia is the encounter between the tasting of excellent wines and the pleasure of reading
28, Nov 2022
Librottiglia is the encounter between the tasting of excellent wines and the pleasure of reading. The characteristics of each product are combined with a narrative genre, to create wine-literary experiences based on the perfect balance between sensory suggestions and the scenarios imagined in the stories.
Six authors were involved in this collection of small, exciting stories that accompany the wine selection. The special 375 ml format was chosen as the ideal container to express the concept of the project: a short story to be read while sipping two glasses of an excellent wine.