Economic figures for 2025: a total of 525,000 kilograms were used for tubs, representing a retail value of €30 million. Exports are also soaring, now accounting for over 30% of total sales
There has been a real boom in pre-sliced products, which have grown by 26% and have been driven mainly by demand from abroad, accounting for over 30% of sales with more than 700,000 kilos exported. These are some of the key figures from the Consorzio della Coppa di Parma IGP, the protection body comprising 21 member companies, representing a sector employing over 500 people, including direct staff and workers in related industries, which closed 2025 with a retail turnover of €78 million.
Over the past year, volumes remained in line with 2024, with 3.5 million kilograms of processed meat, of which 1.8 million (–6%) was destined for the certified product, generating a production turnover of approximately €29 million. Whilst the cost of the raw material (namely the muscle portion of the pig’s neck) has not risen after three consecutive years, albeit with prices still well above the pre-Covid average, the most significant news comes from pre-sliced products. Coppa di Parma PGI has in fact seen exponential growth over the past year (+26%), rising from 415,000 kilograms in 2024 to 525,000 in 2025. This increase brings the value of retail packs to €30 million (up from €25 million previously), thus accounting for 38% of total turnover, which stood at €78 million (compared to €74 million in 2024).
This increase is mainly due to the international market, where exports accounted for over 30% of total sales: the main export area is Europe, where France remains the leading market, whilst Canada remains the key market among non-EU countries. In Italy, however, the large-scale retail sector, with a 70% share, represents the main sales channel, whilst the Ho.re.ca. — which is fundamental for the Consortium both in terms of reputation and product promotion — accounts for around 30%.
«We are extremely satisfied with the excellent response to the pre-sliced product, reflecting a renewed confidence among consortium members in moving in this direction. After all, the tray offers several advantages for the end customer, particularly in terms of convenience and quality, preserving the typical flavours and aromas of this product of excellence» commented Fabrizio Aschieri, president of the Consortium for the Protection of Coppa di Parma PGI (photo). «We also welcome the positive export figures, in which we will need to invest further to raise the profile of Coppa di Parma PGI even more on international markets».
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