Cellie: '7.5 billion boost for made in Italy'
In a pease like Italy where the concept of 'making a system' is a mantra that is systematically ignored by the logic of bells and whistles, the synergy that is taking off from the alliance between Cibus (Fiere di Parma) and Tuttofood (Fiera di Milano), the two most important trade fairs of the Italian agri-food industry, which risked cannibalising each other in a meaningless competition, is positively striking.
One of the main promoters of the alliance is Antonio Cellie, CEO of Fiere di Parma, who in a lengthy interview with Corriere della Sera outlined the future path of the two events, which are now fully complementary.
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