A New Chapter in the Etruria Days Training Program to Promote Quality, the Local Area, and Skills
The final stop of Etruria Days — the training program through which Etruria Retail invests in the professional growth of entrepreneurs and employees at Famila, Famila Market, and Super A&O stores as a means of improving customer service — featured Salumeria Monte San Savino, a historic Tuscan company based in Monte San Savino, Arezzo. Participants gained firsthand insight into the production processes and products that define the identity of the Tuscan deli through a visit to the ovens to watch porchetta being cooked, an in-depth look at the production of Finocchiona IGP, and a presentation of Etruria’s new “Piacenti Sapori” line of cold cuts and the bresaola served at the deli counter dedicated to the project. Understanding the products, the production techniques, and the companies that make them means being able to explain their origin, quality, and value.
«Our company thrives on Tuscany and its traditions» says Alessandro Iacomoni, owner of Salumeria Monte San Savino. «From porchetta cooked in wood-fired ovens to Finocchiona IGP and Prosciutto Toscano DOP, every product tells the story of the region. Being part of Sapori di Etruria means sharing this heritage with a network that recognizes its value».
Sapori di Etruria is the project through which the cooperative promotes producers and products from the regions where it operates, strengthening the relationship between the supply chain, stores, and the community.
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