PGI share increases by 3 percentage points and brand awareness and related activities grow
21, Feb 2023
Speck Alto Adige PGI continues to grow, recording a slight yet significant increase in production in 2022, especially compared to previous years and, in particular, the post-pandemic situation. But this is not the real focus of the growth of South Tyrol’s most famous cured meat. In fact, other interesting data are increasing considerably: the PGI quota, for example, which recorded the highest increase ever, by a good 3 percentage points; quality, thanks to the numerous and strict controls, which have made-and continue to make-Speck Alto Adige PGI synonymous with goodness and safety at the same time; and, finally, brand awareness, now well known in Italy, Europe and the United States. A decidedly positive balance sheet that of the Consortium's first 30 years, which also gathered to celebrate the many milestones of a 30-year period made up of great satisfaction, with the promise that, in 2023 and in the years to come, it will continue to grow thanks to this precious product.
The comment by the president of the Consorzio Tutela Speck Alto Adige Paul Recla, in his second year in office, expresses all the pride and confidence that the 28 producers place in the South Tyrolean symbol. «The year 2022 has been an extraordinary year for Speck Alto Adige PGI. Not only because the consortium that protects it celebrated 30 years, but also because really important results were achieved in terms of business and communication, which allow us to think about an even brighter future. Of course, in the first place there is always quality and respect for tradition, two aspects that give us the certainty of offering a good and healthy product, as well as a unique one of its kind». The chairman is supported by vice chairman Günther Windegger and board members and consortium staff members Martin Knoll, Sascha Grünfelder and Verena Rungger.