Consorzio Tutela Formaggio Asiago wins in the European market and strengthens its position in Germany and the Czech Republic
From January to August 2022, the Veneto-Trentine speciality marked +9.4% in volume and +10.9% in value in Europe compared to the same period in 2021
02, Dec 2022
Asiago cheese grows in Europe and launches new promotional initiatives in Germany and the Czech Republic to consolidate the increase, from January to August 2022, of 9,4% in volume and 10,9% in value compared to the same period in 2021 in the entire European market.
With a new phase of product valorisation, dedicated to the high-end consumer market, the Consorzio Tutela Formaggio Asiago is entering the heart of the “European Lifestyle: Taste Wonderfood” project, promoted in Germany, the Czech Republic and the United Kingdom together with some of the most important Veneto excellences: Valpolicella DOC and DOCG red wines, Vialone Nano Veronese IGP rice and Veneto DOP Extra Virgin Olive Oil.
In recent weeks, Asiago PDO is present in Germany with a series of initiatives aimed at publicising the different seasonings and meeting German consumers, who have always been great connoisseurs of the Veneto-Trentine speciality, at Eataly Munich, the sales outlet dedicated to quality Italian food. The activity is part of the extensive promotional project launched in Europe by the Protection Consortium and an opportunity to consolidate the +4,1% growth in volume and +11% growth in value achieved from January to August 2022 in Germany, the leading European export market for Asiago cheese. Linking the speciality to this territory is a long tradition of consumption strengthened by the presence of the Consorzio di Tutela at the most important trade fairs and by constant promotional action in the area.
The synergy between Protected Designation of Origin food and wine products is a winning path for Made in Italy. The European project “European Lifestyle: Taste Wonderfood”, worth 3,7 million euros, testifies to the effectiveness of the consortium's action in promoting shared paths capable of attracting important community resources and obtaining tangible results from the collaboration between protection consortia. «This project» says Flavio Innocenzi, director of the Consorzio Tutela Formaggio Asiago, «expresses all the uniqueness and added value of the Veneto Region, first in terms of economic impact of the PDO and PGI sector in Italy, with over 3699 million in production value. The four consortia involved in the European project represent a significant part of this heritage and, together, they express, with the chosen slogan, “That’s Amore”, their deep bond with the territory of origin and their ability, through common actions, to bring Italian excellence to the most quality-conscious European consumers».