'La Pasta. Integrator of happiness': the institutional campaign by Mipaaf-Ismea starts from San Vito Lo Capo (TP)
For the promotion of products belonging to the pasta chain
09, Sep 2022
A campaign to promote one of the most iconic products of our peninsula: pasta. A series of communication activities that - in this first phase - will see Italy crossed by the #AdessoPasta tour: a traveling village that will touch cities of art and holiday resorts in just under a month, where you can taste in the logic of infotainment .
The institutional campaign for the promotion of pasta will cross the peninsula from South to North under the banner of "Pasta. Integrator of happiness", underlining its set of benefits.