“It only happens in San Daniele”, the brand series that brings supply chain sustainability to the wider social media audience
From water treatment to the regeneration of spent salt, right through to the preparation of an iconic and sustainable dish such as Tagliolini alla San Daniele, and including full product traceability: the processes that make the Prosciutto di San Daniele PDO supply chain sustainable take centre stage in “Succede solo a San Daniele”, the Consortium’s brand series featuring the Friulian artist Lodovica Comello, who hails from the very village that gives its name to the famous PDO ham.
The series of nine short episodes builds each instalment around one of the three pillars of sustainability in the sector — environment, product and people — interweaving informative content on topics such as traceability, advanced industrial wastewater treatment, systematic waste reduction, the circular economy and the development of human capital, with a lighter, more narrative tone in the style of a mockumentary: Comello is the common thread running through each episode; he introduces the topic on camera and then guides the audience through meetings with the Consortium’s guests.
https://prosciuttosandaniele.it
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