12 tonnes of the PGI in the premium line created by McDonald’s and selected by Bastianich
11, Jan 2023
PGI Modena Balsamic Vinegar, of which McDonald’s estimates it buys 12 tons, returns as the protagonist in My Selection BBQ, confirmed for the fifth time in the My Selection platform and available in over 670 McDonald’s restaurants throughout Italy. A tasty recipe with 100% beef from Italian cattle farms, coleslaw and BBQ sauce with Modena Balsamic Vinegar PGI, a combination of ingredients that exalt each other and are part of the gastronomic delicacies of the Italian territory. The recipe is joined, in this new edition, by My Selection Chicken Avocado & Bacon, with 100% Italian chicken breast, Caciocavallo Silano PDO, Italian red cabbage and avocado sauce; and My Selection Speck & Asiago, prepared with 100% beef from Italian farms, Asiago PDO, Speck Alto Adige PGI and mayonnaise with mustard grains.
Three sandwiches with which McDonald’s once again confirms its close ties with the Italian agri-food sector and its commitment to promoting the knowledge and diffusion of PDO and PGI Made in Italy products, also thanks to its partnership with the Qualivita Foundation.
«The collaboration with McDonald’s, which is being renewed again this year – explains Mariangela Grosoli, President of the Consortium for the Protection of Balsamic Vinegar of Modena PGI – is an important confirmation of the goodness of this approach to enhance Italian gastronomic excellence. The presence of our product in an alternative channel to the traditional ones, such as fast food restaurants, is an opportunity that allows us to reach even younger consumer groups and interact profitably with them. It also provides irrefutable proof of how Balsamic Vinegar of Modena PGI is a highly versatile product that goes well with both the refined dishes of haute cuisine and the hamburgers of the famous restaurant chain. Balsamic Vinegar of Modena PGI, therefore, remains alongside McDonald’s, which for its part has demonstrated a particular sensitivity towards Italian PDOs and PGIs, and does so by renewing the common intent of this operation: to create in more and more people, especially young people, a real food culture, through a careful and conscious awareness of the importance of the quality of Italian raw materials».