PL goods account for 31.5% of FMCG turnover, up from 28.3% in 2019
Almost 30% (27.2%) of the turnover of typical local Italian products, equal to 8.5 billion euros, is generated directly by Modern Distribution through distributor brands. The report “Private Label and Made in Italy: the role of Modern Distribution”, created by The European House - Ambrosetti for ADM - Associazione Distribuzione Moderna, and presented at the inaugural conference of Marca by BolognaFiere 2024, also highlights how for the products Italian distributor brands are worth 4 billion euros abroad, 8% of total international food & beverage exports of Made In Italy products.
“The relationship between local producers of private labels and Distribuzione Moderna”, commented Mauro Lusetti, president of the Associazione Distribuzione Moderna (Adm), “is fundamental for the development of Made in Italy not only in the internal market, but also beyond border: Modern Distribution represents a concrete support for the internationalization process of local Italian manufacturing companies which can, through distributor brands, make products and typical products that represent the culture and history of the territories from which they come from known abroad" .
EFA News - European Food Agency
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