“Mi’Ndujo tells wine stories”, Calabria communicated through its agri-food products
Successful launch of a format that combines the authentic flavour of the first Calabrian sandwich with that of local wines
17, Oct 2022
Telling the story of Calabria beyond the regional borders through its agri-food products and enhancing the work of those artisans of the land who contribute every day to carrying on centuries-old traditions, raising the level of quality. “Mi’Ndujo tells wine stories”, a format that combines the authentic flavour of the first Calabrian sandwich with that of local wines, launched by the Calabrian entrepreneurial experience in Rome, has met with great success.
The home of the made-in-Calabria sandwich in Ponte Milvio hosted the first evening of the new format but, in addition to the Ponte Milvio restaurant, in Rome, Mi’Ndujo - Gli Specialisti del Paninazzo Sanizzo is also present in the Aura Shopping Centre, on the Valle Aurelia interchange, on Via Catania, Rione Monti and in Via dei Serpenti, on the Tuscolana.
Promoted in collaboration with the Terre di Cosenza DOP Consortium, the first in the series of appointments with fast, territorial and always quality Calabrian food featured Tenuta Celimarro di Castrovillari and Terre di Balbia di Altomonte wineries.