A single PGI and a multitude of flavour interpretations. Success for ‘I Maestri del Gusto Rosa’
The figures speak for themselves. “Maestri del Gusto Rosa”, the digital editorial project promoted by the Italian Consortium for the Protection of Mortadella Bologna between October 2025 and March 2026, has far exceeded its initial targets, establishing itself as a benchmark in the digital communication of products with Protected Geographical Indication status.
The project stems from a specific strategic choice: not merely to present Mortadella Bologna PGI as a single, undifferentiated product, but also to highlight the history, expertise and unique characteristics of each producer: a single PGI, but a multitude of flavour interpretations. Seventeen companies took part, each featuring in a dedicated episode hosted by Ambassador Daniele Reponi, the “Master of Sandwiches”.
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out