A new alliance between Signorvino, the Great Italian Winery with more than 30 points of sale in Italy, and Parmigiano Reggiano, represented by its Consortium, has begun
08, Sep 2023
Signorvino chooses Parmigiano Reggiano: a new alliance begins between the chain of wine bars with cuisine created in 2012 by Sandro Veronesi, founder of the Calzedonia Group, with more than 30 points of sale in Italy and the most loved and awarded PDO in the world, represented by his Consortium . With this project, Signorvino begins a partnership journey with one of the best-known brands on the Italian food scene by choosing the Italian icon of "Parmigiano Reggiano" for the "hard cheeses" category, now available in Signorvino sales points in Italy to accompany the recipes proposed on the menu. The synergy between the two brands intends to underline the sharing of the values expressed by Parmigiano Reggiano in its "brand manifesto", while at the basis of Signorvino's decision is the confirmation of the path of continuous improvement of its offer in the name of valorising a brand that is a guarantee of quality and Italian style.