SPEAK FOOD is the theme of the 20th edition of TASTE. A Journey Through the Diversity of Flavors, scheduled to take place in Florence at the Fortezza da Basso from February 6 to 8, 2027
SPEAK FOOD is the theme of the 20th edition of TASTE2027, scheduled to take place in Florence at the Fortezza da Basso from February 6 to 8, 2027.
“TASTE 2027 is SPEAK FOOD: food is your language! SPEAK FOOD explores taste as an alphabet made up of words, ingredients and gestures: serving, plating, peeling, crumbling, shelling, feeding. Inspired by the gestures codified by Bruno Munari in his Supplement to the Italian Dictionary, the new campaign gives a voice to Italian excellence through hands, colours, textures and shapes. Not just one language, but many different ways of speaking about food”.
This is how the advertising campaign announcing the 20th edition of TASTE came to be, with creative direction by Francesca Sarti and photography by Marius W Hansen, a Norwegian-born photographer renowned for his still lifes that have portrayed fashion, food, fragrances, and jewelry with precision and a profound aesthetic sensibility. The campaign video, meanwhile, is by Zampediverse.
The protagonists are some of Italy’s finest ingredients—mackerel, capers, tomatoes, honey, cheese, and nougat—which speak through gestures. Hands in close-up, as in Munari’s book, while taste is expressed through colors, textures, and shapes.
Not one, but many different languages. Because at TASTE, WE SPEAK FOOD.
And you? How do you SPEAK FOOD?
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
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