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Fidagel surpasses its segment in key categories

Significant growth in Fidagel-branded frozen foods

30, Jun 2026

June 30, 2026 - Frozen products are growing and attracting a growing segment of consumers who find their freezer an ally: they prevent waste and help preserve food longer, are an ideal solution for quick and last-minute cooking, and (contrary to popular belief) save money. According to market data (source: IIAS), the retail frozen natural fish segment grew by 5.68% in volume in 2024, from 59,045 tons to 62,400 tons. Looking at the retail channel alone, 2025 data (collected by NielsenIQ for IIAS – Istituto Italiano Alimenti Surgelati) show consumption growth of 1.1% for the frozen food category overall compared to 2024 (over 642,000 tons of frozen products consumed).

This trend includes the Fidagel brand (Riposto Pesca Division), which continues to record growth. In 2024, Fidagel reported significant performance in its strategic categories.


Analyzing Fidagel's performance over the same period, some key products saw growth outpacing their respective segments: calamari (+9.63%), mussels (+30.59%), shrimp (+16.37%), and clams (+15.18%).


"The data demonstrates that some strategic categories in our assortment are growing faster than the market," explains Carmelo D'Aita, Fidagel's sales director. "This data is part of a growing market for a segment that has now become a strategic part of the shopping cart. Indeed, NielsenIQ data confirms frozen foods as one of the best solutions to the new consumption patterns of Italian families."


The Fidagel brand offers a selection of four fish categories (seafood and crustaceans, fillets, slices, mollusks) for a total of 24 products, all freshly prepared using our distinctive method without added ice. "The constantly improving results demonstrate the validity of our choices," continues Carmelo D'Aita. "We have designed and developed a method that differentiates us from our competitors and allows us to provide a product that focuses solely on the fish, without coating or glazing, as if it were freshly caught and reminiscent of fish sold in a traditional fishmonger's." Regarding the technique used, D’Aita explains: "Our history began in the fishmonger's shop three generations ago and continues to guide our approach today. We built Fidagel with the goal of transferring the same principles that have always characterized traditional fish sales to frozen products: attention to raw materials, transparency for consumers, and product enhancement. Unglazed fish, in fact, allows for greater product yield and overcomes the various limitations inherent in glazing. This vision has led us to follow a different path than the most common market approach."


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