Thanks to the Vivarium project, Nieddittas, the brand that manages the entire mussel farming chain in the Gulf of Oristano, is showcasing two innovative nature-based initiatives: the bench made by enhancing the company’s fish production waste and the model of an artificial islet born in Corru Mannu and made of burlap sacks filled with mussel shells
During Milan Design Week, April 18-23, Nieddittas will exhibit at the Brera Academy of Fine Arts (entrance from the Cortile della Pesa) its corporate philosophy based on sustainability and environmental protection. There will be two, in fact, “nature-based” projects on display in the prestigious cultural setting that is the international epicenter of design, culture, avant-garde and innovation. A bench and a depiction of an artificial islet the protagonists of the Vivarium project, promoted by Materially and TotalTool — for Milan Design Week 2023 — which will explore the theme of bio-based materials and nature as an extraordinary teacher of wisdom and wonder: fundamental elements in the growth and for the future of new generations.
The bench on display at Vivarium is the result of the Blue Eco Lab experimental project, promoted and implemented by Nieddittas together with the Mediterranean Sea and Cost Foundation (MEDSEA) with the aim of recovering waste from fish productions through the design of eco-design solutions. This is a renewed outdoor, two-seat model whose concept behind the design came from observing the pallets used to transport fish products: polypropylene elements that, once used, are destined for the waste cycle. «The challenge was to intercept them and transform them, through the development of a dedicated treatment and extrusion process, into the staves that form the seat of the bench» explains Francesca Figus, Marketing Nieddittas, who adds, «Observing the seafood production chain, which is characterized by waste of various kinds, we then chose to intercept also the mussel shells, which, from being a waste element, now play the role of a supporting element. In fact, the bases of the bench were made following a unique recipe, created through a study that made it possible to define the exact composition between water, cement, ground mussel shells to supplement the sand and, as a complement, scraps from the Orosei marble quarries: an all-Sardinian supply chain for a result of excellence». In addition to Nieddittas and Fondazione MEDSEA, the project also sees the scientific contribution of DICAAR - Department of Civil, Environmental and Architectural Engineering, University of Cagliari.
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out