MOWI returns to TV with new 'Unashamedly Good' spot
A Norwegian AOC testimonial and an irreverent, fresh and unfiltered tone of voice to present Mowi salmon, a concentrate of goodness, candour and veracity
26, Sep 2022
Mowi, the Norwegian global leader in salmon farming, is back on TV on the main national TV channels (Mediaset, Sky, Discovery) with a double flight: from 25 September to 8 October and from 16 to 29 October.
The international creativity repurposed by TwentyTwenty, Noesis Group's digital hub, tells with an ironic, direct and funny tone of voice about an 'Unashamedly Good' salmon with an authentic and delicious taste, sustainably farmed in the heart of the Norwegian fjords.
The claim of the campaign is designed to create emphasis and exalt the natural goodness of the product, a combination of words that highlights its authenticity and genuineness, its being good by nature, direct, true, without the need for too many 'turns of phrase' and therefore ... 'unashamedly good'.
The undisputed star of the campaign is Kristofer Hivju, the Norwegian actor who, after gaining international notoriety as the leader of the wildling people Tormund in Game of Thrones, is about to embark on a new adventure with Mowi!