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Evergreen oysters on Valentine's Day

COPEGO launches packaging dedicated to lovers

14, Feb 2023

For centuries, oysters have been considered a powerful aphrodisiac, both thanks to the high zinc content – which would favor the production of testosterone – and the good content of essential amino acids, useful for the release of serotonin, also known as "the hormone of happiness". And also this year, on Valentine's Day, it will be the queen of Italian tables at home and away from home. Oysters are generally classified into two categories: hollow oysters and flat oysters. Flat oysters have a rather rounded shape, reach a maximum size of 10 cm in diameter and are the most valuable, as they offer intense but delicate taste notes. And to celebrate the traditional Valentine's Day event, the Consorzio Pescatori di Goro (COPEGO) is launching the 1 kg pack dedicated to love and lovers and distributed in Italian supermarkets. Even in the Sacca di Goro, in recent years, the diversification activity has oriented the producers towards the development of innovative production processes, with the introduction of the oyster in the sack, ensuring economic sustainability (growth of the area, creation of new companies, stabilization price policies), environmental (guarantee of control over the use of resources, low environmental impact) and social (improvement of the quality of working life of fishermen) to the entire sector.

The concave oyster (Crassostrea gigas), despite being native to the Pacific area, is now considered cosmopolitan as it was accidentally or voluntarily introduced into many temperate geographical areas, including the Italian coasts and the Po Delta, where it has been present since the second half of the sixties. In Italy the consumption of oysters is growing, especially in certain periods of the year, but almost all of them are imported mainly from France. National production, in fact, stands at less than 500 tons/year, against an annual consumption of around 182,000 tons/year. “Once again - declares Cristian Maretti, President of Legacoop Agroalimentare - COPEGO confirms itself as an important player in the commercial panorama, particularly attentive to strengthening and retaining the bond with its consumers. But we need to dispel the myth of the oyster as a luxury good - Maretti insists - as today it is a product within everyone's reach. And precisely to encourage broad-spectrum consumption - concludes the President of Legacoop Agroalimentare - it is necessary to reduce VAT by lowering it to 10% (instead of 22%) and we will continue to ask the government for it so that it can be included among consumer goods". Italy boasts an ancient tradition of oyster farming, dating back to ancient Roman times, but with the fall of the empire the tradition was lost and only with the beginning of the modern era did oysters regain their importance, in particular on the tables of the French aristocracy, so as to become in the collective imagination a product totally linked to France. Only in the last ten years has the tradition been resumed with a certain continuity in our country too. Significant examples are the pink oyster of Scardovari, the green oyster of the Gulf of Poets in Liguria, the white oyster of the Gargano, the Sardinian oyster and the Goro oyster, where for some years the oyster has also been produced golden.

Legacoop Agroindustrial Northern Italy

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