The Italian development is aimed at increasingly involving the national fish farming chain, raising awareness among the retail component and communicating to consumers the values that characterise and distinguish its certification
Acquaculture Stewardship Council (ASC™), a non-governmental organisation operating in the field of certification of farmed fish and seafood, presented the reasons why it decided to increase its commitment in Italy with new investments and professional resources.
Founded in 2010, Aquaculture Stewardship Council develops an ambitious programme to transform fish farming globally and to promote the best performance of aquaculture towards environmental sustainability and social responsibility. Today, ASC-labelled fish products are already available to consumers in more than 100 countries. The Italian development is aimed at increasing the involvement of the national fish farming chain, raising awareness of the retail component and communicating to consumers the values that characterise and distinguish its certification.
As Desirée Pesci, Market Development Manager Italy ASC, explains, «ASC certification is the main reference scheme for responsible aquaculture at international level (the only one that complies with the ISEAL code), because it has the most solid standards, with scientifically based and measurable requirements to meet. Standards that attest to the seriousness and actual sustainability of the entire supply chain: farming methods, feed used, characteristics of the farm itself in relation to the human resources involved and the environment. For us at ASC, strategically strengthening our operations in Italy means enhancing the significance of our brand in a market that, as research indicates, is sensitive to the importance of sustainability in the world of aquaculture. Together with our partners, we will inform about the meaning of the ASC brand at all levels, also addressing consumers directly, encouraging them to look for the brand when they are in supermarkets».
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