The results of a survey by the Lombardo Consortium and the University of Verona. Purchases at the butcher's shop, consumption at home. And grilled meats and tartare win at restaurants
Amongst red meat ‘followers’, consumption has not decreased compared to last year and has on average remained stable in quantity for more than 7 out of 10 consumers (with 15.5% of those interviewed having increased their consumption and 10.1% having decreased it); the butcher's shop remains the preferred purchasing channel for 78% of the sample, while 15.4% turn to large-scale organised distribution and 6.5% to farmers' markets to speak directly with producers.
As for expenditure, 59.7% of the red meat consumers interviewed invest between 51 and 200 euros per month, with 33.9% of the sample in the range between 51 and 100 euros and 25.8% in the range between 101 and 200 euros. 14.5% stay below EUR 50 per month, while 5.6% spend more than EUR 200.
These are some of the results that emerged from the questionnaire ‘Red meat: expectations and consumption styles’ drawn up by Professor Debora Viviani of the University of Verona (Department of Human Sciences) and carried out during the second edition of the Lombardy Red Meat Festival in Castel Goffredo at the beginning of September on a sample of 131 recipients.
Consorzio Lombardo Produttori Carne Bovina
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