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The ‘PRO Dish’, Amadori against childhood obesity

Italy is among the top countries in Europe for childhood obesity and overweight

18, Sep 2024

In Italy, 19% of boys and girls in the 8-9 age group are overweight and 9.8% are obese. Our country is in fourth place in the WHO European region for excess weight [1], that is, the condition characterized by an excessive accumulation of body fat. It is not only diet that has an impact, but also lifestyle in general. And while in the last 10 years prevention campaigns have contributed to a slight reduction in overweight, the prevalence of obesity seems more stable: for this reason it is necessary to continue to spread a message of nutrition education.

Amadori, a leading company in the Italian agri-food sector, with an offer extended to the field of proteins (“white”, from poultry meat, “pink”, from pork, “yellow” from eggs and egg products, and “green”, from plant sources), renews its commitment to all the communities to which it belongs and promotes healthy and active lifestyles and balanced nutrition, also towards the world of schools.

Thus was born “Il piatto PRO” ("the PRO dish"), a new educational project that will involve 2,000 classes III, IV and V of primary school throughout Italy. The goal is to share the principles of correct nutrition from an early age and an incentive to cultivate well-being, making it a fun and engaging subject, to share with classmates, teachers and one’s family.


https://www.amadori.it/


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