The reference trade fair for the food and beverage sector on the east coast of the United States confirms itself as a not-to-be-missed appointment for the Parma PDO protection body, which will be present, as usual, at the event with an institutional stand, at which representatives of numerous consortium companies will be present
The Parma Ham Consortium flies to New York, where it will be the protagonist, from 23 to 25 June, of the Summer Fancy Food Show. The reference fair for the food and beverage sector on the east coast of the United States confirms itself as an unmissable appointment for the Parma PDO protection body. «As is well known, the United States represents for us the main commercial outlet after Italy, a market that in 2023 absorbed almost a third of the total volume of our exports. The product enhancement activities that we carry out in the US involve various segments, not least that of out-of-home consumption, in which we are activating important collaborations. In this scenario our presence at the Summer Fancy Food Show is even more important and strategic, as it allows us, in our first foreign market, to network and have profitable exchanges with professionals in the sector» comments Alessandro Utini, president of the Parma Ham Consortium. In 2023, Parma Ham exports generated a turnover of more than 280 million euro, thanks to a total of about 2,450,000 hams that left Italy for foreign markets. Of these, over 720,000 were sold in the US market, which confirms its leadership in PDO imports and the consolidated appreciation for this product, a symbol of Italy’s gastronomic tradition.
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