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From the Fancy Food Show, Parmigiano Reggiano announces new initiatives in the USA

To date, Parmigiano Reggiano in the US represents only 5% of hard cheeses on the market

24, Jun 2024

From the Summer Fancy Food Show in New York, the Consorzio del Parmigiano Reggiano talks about the future of the cheese that is in the hearts of Americans and others. President Nicola Bertinelli - after recalling that the USA is the main foreign market with about 6 thousand tonnes exported in the retail channel in the first five months of 2024 alone - gave an overview of exports in recent years. In 2022 +8.7%, in 2023 +7.7%, while in the first five months of 2024 we are already at +24.6%. The Consortium has announced the consolidation of a strong investment in digital and influencer marketing activities, participation in trade fairs and events, activation and garrisoning of sales outlets, support for operators and, above all, strengthening supervision of the star and stripes market.

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