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Amadori for the first time in Japan at FOODEX 2024

The agri-food group is participating together with the 'Italia del Gusto' Consortium at the 49th edition of the most important Food and Beverage Fair in Asia, scheduled from tomorrow until 8 March in Tokyo

04, Mar 2024

Amadori, currently present in over 30 countries between Europe and the Middle East with an export turnover equal to 10% of the commercial total, aims to increase its performance on international markets. To do so, it is also focusing on the Far East, in particular on Japan, making its debut at FOODEX 2024, the 49th International Food and Beverage Exhibition, scheduled from tomorrow, March 5, until Friday 8 at Tokyo Big Sight.

The agri-food group is presenting itself at the main sector event on the Asian continent together with "Italia del Gusto", the private consortium made up of over thirty national companies and brands in the food and wine sector, of which it has been part since last year. Amadori's presence is part of the Consortium's exhibition area, in East Hall 1 - Import Food Area, for a total of six participating Italian companies.

The space is organized in a hospitality corner where the current brand offer for the Japanese market will be displayed: the breaded poultry products ("Le Birbe", the nuggets, the fillets and the cutlets), the "100% Amadori" frankfurters, based on chicken and turkey raised without the use of antibiotics, and the “Evviva” frankfurters, all with 100% Italian meat.

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