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Taste 2024

Colors are served! In Florence from 3 to 5 February 2024

15, Nov 2023

Colours are food for the eyes. Red, blue, yellow, green: each of them stimulates joy, conviviality, memories. That's why the theme chosen for the 2024 edition of Taste is "Colors are served!", an advertising campaign in which the best-known ingredients of our tables have become colourful symbols of the great variety of flavours offered by the event's exhibition route. A sort of ideal menu, evocative and at the same time concrete, to be tasted at the tip of the fork, from savoury to sweet, to awaken the senses, starting with that of sight, and to ignite the desire to discover or rediscover Italian excellence.

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