The entire beef supply chain will gather in Villafranca di Verona, at the Best Western Plus Hotel Expo
The entire beef supply chain will gather in Villafranca di Verona, at the Best Western Plus Hotel Expo, for BOVIDAY 2026. Here, on 10 June 2026, starting at 8.30 a.m., the first edition of Beef Day - www.boviday.it - organised by Expo Consulting srl will begin.
‘After the great success we have achieved over the years with the organisation of Pig Farming Day,’ explains Elisabetta Zagnoli, CEO of Expo Consulting srl - we have decided to bring our format to the beef sector, an equally important sector of Italian agri-food production, which has seen a significant increase in earnings over the past year, supported by reduced supply and growing demand. However, these earnings do not affect all players in the supply chain in the same way. In fact, slaughterers are forced to contend with compressed margins due to high purchase costs, while processors, being able to differentiate their offer between premium and commodity products, have the opportunity to secure more appreciable profit margins.
According to the most recent surveys, customers who purchase premium beef products are loyal customers who always buy quality, origin, brand and narrative.
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out