With the Winter Olympics approaching, Bord Bia and expert Giorgio Donegani explain why grass-fed beef contributes specifically to athletes' preparation.
Alpine skiing, snowboarding, speed skating, ice hockey, biathlon: winter sports pose unique physical challenges for athletes, which go beyond those of disciplines practiced in other seasons. The intense cold, altitude, and explosive efforts alternating with prolonged periods of endurance require a carefully planned diet. Bord Bia – the Irish government agency for the development of food and beverages – together with Giorgio Donegani, food technologist and nutrition expert, wanted to explore the strategic role of grass-fed beef in the diet of athletes preparing for high-level winter competitions.
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