In February, ASS.I.CA.’s “Trust Your Taste - Choose European Quality” project will meet consumers in over 60 shops and shops in 17 cities across Italy
From 3 to 16 February, consumers will be able to enjoy an exclusive shopping experience in more than 60 participating specialised retail outlets including butcher shops and delicatessens throughout Italy. The participating outlets will be easily identifiable thanks to a careful set-up including dedicated window stickers and branded materials. To find your nearest point of sale, simply visit www.trustyourtaste.eu
Inside each shop, in addition to advice from expert butchers, informative brochures will be distributed to help consumers learn more about the specificities of pork and cured meats and their use in cooking. Special attention will be paid to the educational aspect: qualified point-of-sale staff, supported by the customised information kit, will guide consumers to discover not only the most valuable cuts, but also lesser-known ones, promoting a conscious and sustainable approach to consumption. This strategy includes practical advice, innovative recipes, detailed information and suggestions for optimal product use, all in full compliance with EU regulations and with an eye on reducing food waste.
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