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Communication campaign to promote the consumption of organic food starts

Launched the TV spot #Ioparlobio starring Elio and the social pills with Luca Sardella. The institutional communication campaign by MASAF and realised by ISMEA was presented at Sana

10, Sep 2023

Purchases of organic food products are experiencing a delicate phase, after a practically uninterrupted growth trend which culminated in a record-breaking 2020. According to data monitored by ISMEA, domestic purchases have in fact marked the pace in 2022, with a modest growth in value (+0.5% compared to +6.4% of the overall agri-food sector), which reduces the weight of the basket ORGANIC on the total expenditure on food and drinks by Italians.

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